What is Google Analytics?

The most common question after how I can optimize my site’s online presence that advertisers and SEOers want to know is What is Google Analytics and how it can help them in measuring their site’s performance.

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Google Analytics is actually a service that is available to anyone with a Google account and some of its notable services are-

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· Data visualization tools such as dashboard, motion charts scorecards that help you see the display changes in data over time

· Custom reports to analyze the performance of optimization and advertising campaigns

· Email-based sharing and communication of different reports

· Immaculate integration with other Google products like AdWords, Website Optimizer, Public Data Explorer, etc.

Exploring this post will help you comprehend what is Google Analytics in the most in-depth way possible, and therefore, without any further delay, let us directly delve into this 5-Step Google Analytics Guide-

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5 Steps to Learn Google Analytics

1. What is Google Analytics?

· Google Analytics can be understood as a free service that helps advertisers and marketers find comprehensive statistics regarding the behavior of the visitors to their sites.

· Different kind of data that you can get via Google Analytics consists of site visits, bounce rate, page views, pages per visit, average time on site, percentage of new visits, etc.

· Google Analytics is mainly geared towards small and medium-sized sites because the service has some sorts of limitations, which impede its efficiency while handling analytics of more complex websites and larger enterprises. Google analytics collects data via a JavaScript page tag inserted in the code of pages you wish to collect data on and this page tag works as a Web bug for gathering the visitor information. However, because this page tag is reliant on cookies, you cannot collect data for users who have disabled the cookies.

· Along with all this, Google Analytics also helps advertisers track referral traffic including search engine, website referrals, direct visits, and marketing campaigns such as email marketing, banner advertising, PPC Advertising, etc.

· After understanding what is Google Analytics in this section, the next section will help you know about different things that advertisers do by using Google Analytics

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2. What are the awesome things you can do with Google Analytics?

· Google Analytics helps you see your most important analytics data first

· As discussed in last section of this What is Google Analytics guide, you can use Google Analytics to find out which online campaigns bring the most traffic and conversions, plus, can determine where your best visitors are located

· When you learn Google Analytics then you can easily comprehend what visitors are searching for on your website

· You can visualize what people click on the most, uncover your top content, identify your worst performing pages, determine where people abandon the shopping cart and can discover if you need a mobile site or not

· Later in this What is Google Analytics post I will describe those data that will help you do these awesome things, but first, let us understand how you can set your Google Analytics Account

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3. How can you set up a Google Analytics Account?

Setting up a Google Analytics account is quite straightforward. Below given instructions and related images are going to be the best part of this What is Google Analytics Guide to help you go through the whole process and access your traffic data-

· You need to visit Google Analytics website at google.com/analytics.

· Now, by clicking on “Add a new account” button in the upper right corner you can find the “Sign Up” button on the lower left corner of the page

· You need to fill out the asked information i.e. site URL, time zone or territory, account name, etc. Once you do this, you can click on “Continue” button

· Now, you should read all the Google Analytics Terms of Service and then check the “yes, I agree to TOS” box

· By clicking on ‘Create New Account’ you can finish the registration

· On the following page, you will get Java Script Code that you need to copy and then you need to click “Save and Finish”

· Once you click “Save and Finish” you will be directed to the account overview. Here you will see tracking error which is there because you have not pasted the code you just copied

· When you visit a site and Google doesn’t find the cookie they report your visit as a ‘new visit’ within Analytics

· So, now in this step, you need to paste Google Analytics JavaScript code right before the body tag (within the code) for every page in your website

· Finally, you have accurately created and implemented your Google Analytics account. Wait for at least one day and then re-visit your Google accounts to see your analytics data

· Now, after letting you understand how to set up Google Analytics, this what is Google Analytics guide would tell you about the key sites data in Google Analytics in the next section

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4. What are the Key Sites-Data in Google Analytics?

You are well aware of what is Google Analytics now, so the next thing that you need to learn via this what is Google Analytics guide is how to use Google Analytics. This you can do by knowing the key sites data in Google Analytics. Once you set up your Google Analytics account, it is right time to look at different sites data. Below given is the list of data available to you in your Google Analytics Report Tool-

Google Analytics Dashboard Date (A)-

· You can click on the arrow next to the date you want to see the data for

· The default setting displays one months’ data but if needed, you can change it to incorporate the data of several months or even of a single day

Visits (B)-

· This lets you know how many times a user has visited your website in a fixed duration

· Whether a visitor entered to your site via homepage or any internal page, it will be counted as a ‘visit’

Pages/Visit (C)-

· This lets you know average number of pages a single visitor views before leaving the website

· However, you should know that this is just an average, there can be visitors who view more pages while some view less pages

Bounce Rate in Google Analytics (E)-

· This lets you know the people who visit your site but leave the page once he/she visits one page

· Bounce Rate = total number of visitors only viewing one page / total number of visits

Avg. Time on Site (F)-

· The average time that your site visitors spend on your website

Percentage New Visitors (G)-

· A new visitor is the one who visits your website for the very first time

· When you visit any website then Google places a unique ‘cookie’ within your browser that gets counted in % New Visitors

Visit: http://digisquard.com

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