What are the Different Types of Social Media?
- Digisquard
- Apr 9, 2019
- 3 min read
Seeing the popularity and power of Social Media Channels, businesses and marketers look for different types of Social Media networks that they can use to target and convert their audiences.
General people are only aware of Facebook, Twitter, Snapchat, and Instagram sorts of social channels.
But for a marketer or any brand, many other types of Social Media channels are there to explore, as they play a significant role in targeting and converting prospects. Learn here how Social Media benefits online businesses.
In this post, we shall deep dive into all the different types of Social Media Marketing networks that can optimize your reach and brand awareness on the web.
Different Types of Social Media Networks
Social Networks: Facebook, Twitter, LinkedIn
Such types of Social Media are used to associate with individuals (and brands) on the web. They help your business via branding, social awareness, relationship building, customer service, lead generation, and conversion. You can channelize different types of Social Media campaigns on these networks that will help you widen your reach. Some of the benefits of these Social Networks are-
· They encourage individuals and businesses to interact online and share data and thoughts for ensuring mutually productive relationships
· In case you are searching for the best ways to optimize current marketing campaigns then you will discover a variety of organic and paid ways to do this on Facebook, Twitter, and LinkedIn sorts of social networks.
Media Sharing Networks: Instagram, Snapchat, YouTube
Media sharing types of Social Media are used to find and share photographs, live video, video and other kinds of media on the web. They are also going to help you in brand building, lead generation, targeting and so on. They give individuals and brands a place to discover and share media so the target audiences can be targeted and converted into a convincing and result driven way possible. Social networks nowadays also offer these features, however, for Media Sharing Networks, sharing of media is their basic role.
· Starting with image or video on Instagram, YouTube and Snapchat types of media sharing networks would be more beneficial for you
· To decide whether you should use these networks for your business or not, you should consider your resources and target audiences. These channels will help you run well-planned campaigns to generate leads and widen your audience base
Blogging and Publishing Networks: WordPress, Tumblr, Medium
You should choose these types of Social Media networks for publishing, discovering and commenting on articles, social media blogs and other content on the web. Content marketing is one of the most powerful ways to target, attract, engage and convert a target audience. It is going to be the base of successful online marketing campaigns that play the most important role in conversion funnels of Digital Marketing campaigns. WordPress and Blogger are the traditional blogging platforms while Tumblr (micro-blogging service) and Medium (Social Publishing Platform) is the latest blogging and publishing networks.
Social Media Certification Course takes you through that kind of training on live projects and helps you be certified Social Media Marketer.
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