Web Analytics Course in Vapi

Web Analytics Course helps you Track and Monitor Online Campaigns

Analytics Training gives you insights into the performance of your Site, Data Flow, and Visitors’ behavioural preferences. You will get to learn different analytics tool that you can use to collect, track, measure, analyze and report your website data.

Web Analytics Digital Marketing Course will help you analyze the performance of your website that will guide you to optimize your web page in the most result-oriented manner possible. Once you master Analytics, you can understand your traffic source, analyze their behavioural tendencies, and improve your campaign to make it more result driven.

With effective use of Analytics, you can track and measure ROI of marketing and advertising campaigns that will translate into more leads, better sales conversion and boosted online presence.

Course module of Web Analytics Course includes-

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Analytics Introduction

· History and Evolution of Web Analytics

· Understand how Google Analytics works

· Understand effective Audience Analysis and Acquisition Analysis

· Know the role of Behaviour Analysis and Conversion Analysis in Google Analytics

Web Analytics Dashboard

· SEO dashboard

· Content dashboard

· Content dashboard

· Website performance dashboard

· Real-time overview dashboard

· E-commerce dashboard

· Social Media Dashboard

· PPC dashboard

· Metrics of Each Dashboard

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Google Analytics

· Go through the Basic Metrics and Main Sections of Google Analytics reports

· Delve into traffic sources, Direct, Referring, and Search traffic

· Know how to integrate Google Analytics with AdWords and AdSense

· Understand Benchmarking, Bounce Rate, Click, and Conversion

· Delve into Direct Traffic, Filter, Funnels, Goal and Goal Conversion Rate

· Know the role of Impression, Keywords, Landing Page, and New Visitor

· Understand Organic Traffic, Paid Traffic, Page View, and Returning Visitor

· Know the role of Time on Site, Tracking Code, Traffic and Traffic Sources

Analytics Tools

· Understand working of Optimizely

· Know how Kissmetrics Works

· Know how Crazy Egg Functions

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Key Metrics In Google Analytics

· Know what to measure in Google Analytics

· Go through Pageviews, Bounce rate, and Pages per session

· Know Demographic info, Organic traffic, Social traffic, Referral traffic

· Understand the role of Direct traffic, Source/Medium, and Landing Pages

Segmentation In Google Analytics

· Know what is Data Segmentation

· Understand how to do analysis using Segmentation

Web Analytics Conversions

· Know what is Conversion in analytics

· Go through different types of goals

· Destination Goal, Duration Goal, Event Goals, and Pages/Session Goal

· Know the role of funnels in Google Analytics

· Know how Multi-Channel Funnel Works

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Other Kinds Of Analytics

· Role of Social Media Analytics

· Role of E-commerce Analytics

· Role of Mobile Analytics

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