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Social Media Marketing Course

  • Digisquard
  • Apr 5, 2019
  • 3 min read

There was a time when social media platforms were only used to connect with friends and share one’s personal thoughts and feelings with the world.

The big brands soon recognized the potential of Social Media and quickly incorporated it into their promotional activities. This makes Social Media Marketing an integral part of a Digital Marketing Course Content.

It is the youngest form of digital marketing, which helps brands to bring forth their image and message in a trendy way. Though the youngest, it is one of the most impactful forms of marketing, making it a necessary part of every marketing campaign.

When one opts for this Digital Marketing Course Content, he/she can learn how to research and know their audience, create high-quality relevant content, manage the business communication on different Social Media Platforms.

The course should also cover how to influence the audience on Social Channels and learn about Social Media Advertisements. In reality, Social media marketing isn’t as easy as just scrolling down Facebook or Instagram and posting whatever one feels like. The social media course helps a business align its business plans with its Social Media Activities.

Know SMM History & Social Media Importance

· Understand the evolution of Social Media Channels

· Go through relevant Social Media Stats and Trends (in India & Abroad)

· Understand Social Media Marketing via Social Media Success Stories

· Know key Idiosyncrasies of all Social Media Channels

· Know how to choose relevant Social Channel for your Business

· Understand what is multi-channel Social Media Marketing

Understand Community Building & Develop Facebook Marketing Strategies

· Know what is community building on Facebook and how to create right Facebook Brand Pages

· Go through EndgeRank Algorithm to understand how successful marketers engage their audiences on Fb

· Create Facebook Pages and Implement Facebook Marketing Strategies

· Understand Facebook Marketing to ensure an increase in followers, fans, and engagements

· Go through Important Facebook Insights and Success Stories

· Implement Facebook Marketing Strategies from Goals to Revenues

· Understand Competitive Research on Facebook

Understand Facebook Ads

· Go through different types of Facebook Ads

· Do a Comparative analysis of Facebook Ads & Google AdWords

· Know the role of CTR in Facebook

· Understand how to create an Ad Copy in Facebook Advertising

· Optimize your Ad Copy and do result-oriented Targeting

Understand Twitter Marketing & Types Of Twitter Ads

· Understand the basics of Twitter Marketing

· Know what is Hashtag, how to create Twitter Trends

· Understand how to do Brand Building, PR, and Customer Engagement on Twitter

· Go through Twitter Marketing Tools

· Know different kinds of Twitter Marketing Campaigns

· Know what is Promoted Tweets, Promoted Accounts and Promoted Trends on Twitter

· Go through Different Types of Twitter Ads

Understand LinkedIn Marketing In B2B Businesses

· Understand LinkedIn basics and how to do lead generation on LinkedIn

· Know how to create LinkedIn Company Page, Groups, and Developer API

· Go through different LinkedIn Ads and understand how to run them to generate leads

· Delve into LinkedIn for HRs, Job-Seekers and Businesses Programs

Learn YouTube Marketing

· Delve into basics of YouTube Marketing

· Understand best YouTube Marketing Practices & Tools

· Go through YouTube Ads and understand their dynamics

· Go through case studies of viral national and international YouTube Campaigns

· Learn key Idiosyncrasies of Successful Video Marketing

Understand Pinterest, Instagram, Snapchat & Other Social Media Marketing

· Learn Pinterest Marketing, Ads, and Best Practices

· Implement Pinterest for Business

· Understand Instagram Basics, Ads, Tools and Practices

· Delve into Snapchat Advertising

· Understand how to use Google+, SlideShare

· Know how Social Channels generate ROI for businesses

Delve Into Social Media Marketing Analytics

· Learn how to do Measurement on Social Media

· Go through the Framework for ROI Measurement

· Understand how to create ROI Metrics Dashboard for SMM

· Go through different Social Media Marketing Tools to Measure ROI

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