Search Engine Marketing Course in Vapi

Search Engine Marketing is the primary form of Digital Marketing Advertising methods.

It is one of the most highly used digital marketing practices in today’s competitive environment and one of the most effective ways of grabbing eyeballs to grow one’s business and promote products.

Search Engine Marketing can involve both paid and unpaid methods. It is mainly the practice of increasing the visibility of a website and its products in the search engine result pages (SERPs) through the means of paid advertisements.

Here the advertisers have to bid against certain keywords that their target customers are often found entering in the search bars. The advertisements that appear on the search engines like Google, Yahoo and Bing are called Pay per Click ads. These ads come in various formats. Some can be product listings while some are simple text-based ads.

If you are wondering what is the basic difference between SEM and SEO then let us enlighten you that SEM is mainly paid to get traffic whereas SEO is unpaid and organic. Further, SEM is highly based on bidding and use of certain keywords.

PPC, which is the major form of SEM, can be thought of as buying relevant traffic from paid search engine ads.

SEM Course Content includes-

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PPC Introduction

· Evolution and History of PPC

· Search Engine Advertising and PPC Ads

· Workflow of PPC Ads and General Formula for calculating PPC

· Properties of a Compelling PPC Ad and Advantages of PPC

Understand The Complete PPC Glossary

· Ad group

· Ad Network

· Ad Position

· Ad Rank

· Call-To-Action (CTA)

· Campaign

· Click-Through-Rate (CTR)

· Conversion

· Conversion Rate

· Cost Per Action or Cost Per Acquisition (CPA)

· Cost Per Click (CPC)

· Cost Per Mille (CPM)

· Destination URL

· Display URL

· Geo-targeting

· Impression

· Keyword

· Landing Page

· Negative Keywords

· PPC Bid

· Prospect

· Quality Score

· Search Engine Result Page (SERP)

· Split Testing

Ads On Google

· Know how to create Google AdWords Account

· Go through steps involved in creating a PPC Campaign in Google AdWords

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Keyword List In PPC

· Categorizing the Keywords

· User Phrases

· Product-Complementary Phrases

· Competitor Phrases

· Product Phrases

· Brand Phrases

· Building a Keyword List

· Keyword Research Tools

· Keyword Match Types

· Negative Keywords

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Parts Of PPC Ad

· Steps involved in Creating a PPC Ad

· How to do Market and Audience Research, Keyword Research

· How to build Pay-Per-Click Ad, PPC Landing Pages

· How to Track, Measure, and Report in PPC

· How to Optimize the Ad

· Know the Elements of a PPC Ad

· How to create a PPC Ad Using Google AdWords

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PPC Landing Pages

· Know the role of PPC Landing Pages

· Go through Types of Landing Pages

· Know the Elements of an Effective Landing Page

· Features of Creating a Well-Formatted and Informative Landing Page

· Know how to test the landing page

Bidding In PPC

· Know what is PPC Bidding

· Go through the Factors that Affect Bidding

· Know What to Bid For and how much to Bid

· Know how to make PPC Pricing Strategies

· Go through best Bid Management Solutions

Yahoo & Bing Search Marketing

· Know how Microsoft Ad Center manages Yahoo and Bing Advertising

· Know the Structure of an Ad Account in Yahoo and Bing Advertising

· Creating an Ad and Bidding in Microsoft Ad Center

· How Yahoo/Bing Ads Editor Works

· Go through the steps involved in Budget and Billing

Measuring Results

· Learn all the important Metrics in PPC

· Go through %Served, Average Cost per Click (CPC), and Average Position

· Understand Bounce Rate, Clicks, Click-Through-Rate (CTR), Conversions and Impression Share

· Delve into Impressions, Quality Score, and ROI

Visit: http://digisquard.com

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