Email Marketing Course

Now, we have come down from the youngest to one of the oldest Online Marketing forms i.e. Email marketing.

Email marketing though old is still one of the most effective ways for a business to connect with its audience. A deeper relationship and noise-free targeting are only possible through email marketing.

The goals of this Email Marketing course are to teach students how to drive new sign-ups, generating new leads, targeting an audience in a way that bears results and ultimately turning potential customers into customers.

Emails can give a business 6 times the click-through than tweets. In addition, Email Accounts Holders are 3 times more than Facebook or Instagram account holders are. These make email marketing an indispensable means of connecting to the audience.

Email marketing is something that every business can take part in. Some of the major components of email marketing are Announcements, Marketing offer, Newsletter, and Event invitation.

Email Marketing Course Content includes-

Email Marketing Basics & Evolution

· What is Email Marketing

· Email Marketing Case Studies

· How Email Marketing Works

· Components of Email Marketing

Email Marketing – Mailing List & Organizing The Mailing List

· What is the Mailing List?

· Types of Mailing List

· The formula for Growing Email List

· Strategies to Grow Email List

· Formatting Emails, Opt-in, and Opt Out

HTML & Text Emails

· What is HTML Email

· Plain Text Email

· How to use HTML and Text Emails

Newsletters Announcements & Event Invitation

· How to use Newsletter in Email Marketing

· Role of Announcements Emails

· Role of Event Invitation Emails

· Case studies of different types of Emails

Content & Landing Pages

· Email Copywriting

· How to Write Subject Lines?

· Making Email Content Relevant and adding a CTA in your email

· How to send Personalized Emails

· Role of Landing Pages in Email Marketing

· The ideal landing pages case studies

Email Marketing Spam Compliance & How To Avoid Spamming?

Digital Marketing Course in Vapi

· CAN Spamming

· How to Check Spam Compliance of your Emails

· Spam Testing

· Practices to avoid being spammed

Avoid Being Blacklisted In Email Marketing

· Single Opt-in Practices

· Double Opt-in Practices

· Role of opt-out, Subject line, Content, Sender’s address, etc.

· How to check if you are blacklisted

Service Providers, Automation & Metrics

· Comparison of Email Marketing Services Providers

· Role of Scheduling and automation in Email Marketing

· Tracking in Email Marketing

· Segmentation in Email Marketing

· Analytics in Email Marketing

Follow UPS, Tools & Email Marketing – Tips

· Role of Follow-Ups in Email Marketing

· Best Email Marketing Tools

· Best Email Marketing Tips

Visit: http://digisquard.com

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