Digital Marketing Course for Beginners

Digisquard
Apr 4, 2019
3 min read

Today for business promotions and advertising, it is no longer sufficient to just resort to traditional marketing. A blend of both digital and conventional marketing is necessary to achieve business goals. The Digital Marketing Course Content enables you to learn and adopt all the marketing practices associated with the digital space.

This empowers marketers and businesses to build marketing campaigns that can widen business-reach, target more audiences, generate better leads and offer more conversions.

Digital Marketing is the atomic part of the marketing landscape.

Digital Marketing campaigns are powerful, cost-effective, measurable and can optimize the business of any niche easily and emphatically. A Digital Marketing Course enables course participants to learn and master the complete landscape of online marketing and associated channels.

According to Salesforce, 75% Of Total Marketing Budget Will Go To Digital Marketing.

Taking the above statistic into consideration, it is clear that Digital Marketing is dominating the marketing landscape. It is not only benefits the businesses but also provides promising career opportunities to aspiring digital marketers. Therefore, there arises the need to develop an understanding of digital marketing course content.

So, when it comes to understanding what should be your Digital Marketing Course Content, you have to keep in mind that this form of marketing is actually the amalgamation of various digital channels and related activities which when implemented can show why Digital Marketing is important in growth and success for a business.

In this post, we are going to discuss different types of digital marketing course content that a comprehensive and practical Digital Marketing Course should have-

6 Types Of Digital Marketing Course Content

Digital Marketing Course Content 1- SEO Course

SEO or Search Engine Optimization is what ensures that your website ranks higher in the search engine and gets more traffic that is organic.

It can be thought of as increasing the visibility of your website so that it reaches the right audience. When you end up ranking on top of search results, you can easily expect higher activities on your website, more brand visibility, brand awareness and conversions.

SEO Marketing is an essential part of the Digital Marketing Course Content that will teach you SEO tactics and methods. With the knowledge SEO friendly domain, SEO friendly designs, link building, mobile SEO, off-page and on-page SEO you can easily leverage your brand’s online presence.

Some of the SEO techniques that you will learn from SEO marketing course are:

On-Page & Off-Page SEO Practices

· Learn use of HTML, URL, Title, Meta Tags, H1, & Images

· Understand concepts of Crawling of XML & HTML Sitemaps

· Learn Robots.txt, Achor text, & role of Linking

· Go through off-page SEO Tips & Tricks

Learn SEO Via Best SEO Tools

Practice SEO with Google Search Console, Google Analytics setup and Bing Webmaster SEO Tools

Understand working of Keyword Planner tool and learn how to map keyword to Web pages

Learn SEO Tools to do effective Competition Analysis

Learn SEO Relevant Website Design Practices

· Learn how to make your site SEO Friendly