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Content Marketing Course

  • Digisquard
  • Apr 6, 2019
  • 2 min read

Content Marketing is what makes everything possible in digital marketing practices.


When you have great content, it takes the pressure off the marketers to attract the audience. Further, great content is another way to optimize your page for getting more visibility by the search engines. All such features make it one of the most crucial parts of Digital Marketing Course.


When done right, content can attract the target audience and convert them into customers. For achieving that, one has to design and publish high-quality content in the form of blogs, articles, images, videos etc. And through Content Marketing Course in vapi, you can easily get hands-on experience of this.


Content Marketing Courses online are therefore designed in a manner that teaches its students on how to target their audience, solve content-related problems, decide on the USP of the content marketing activities, and various content marketing formats one can choose from.

For an effective content marketing campaign, one has to know what type of content should be published on different online platforms. Again, how to curate high-quality content and use content management systems, are all the subjects, which are a part of the content marketing course & which finds their place in this section of Digital Marketing Course in vapi.


Different modules of Content Marketing Course include-



Content Marketing Overview

· Content Marketing History

· Content Marketing Basics and overview

· Know your Content Marketing Goals and Prerequisites

· How Content benefits a Business multifold Revenues

· Content Marketing Careers


Content Creation & Targeting Customers


· Define your Content Creation Goals

· Know your customers and collect information about them

· Create Personas for your Customers

· Know tools to help Content Creation, Editorial Calendars, Ideation and research, Format

· Know different types of Content- Blogs, Lifecycle Emails, E-Newsletters, Brochures, Whitepapers, E-Books, Digital Magazine


Know What Blogging Is


· Know what is Blog

· Know How Blogging Works

· Know what are the benefits of Maintaining a Blog

· Knowing the interrelation B/W Blogging & SEO

· Know how to make money via Blogging


Make Your Content Strategy


· Know difference B/W Content Marketing & Content Strategy

· Define Audience for your Content Strategy

· Know how to do Content Audit

· Know how to Organize and Tag Your Content

· What is the Success Metrics you should include in Content

· How to align your Content Style with Brand’s Personality

· Know how to Document your Content Strategy


Content Promotion, Analysis, & Reporting


· How to Build an Audience

· Learn Influencer, Email and Comment Marketing

· What is Guest Posting

· Use of PR, Social Media, and Paid Promotion

· Know the Core Metrics to Analyze Content Strategy

· Delve into Pageviews, Bounce Rate, Engagement metrics, Social metrics



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